As we all know, January is a month of hard work. It’s the time we make big plans and lay ground for a successful year. It’s also the perfect time to update your sample albums. Try out a new size or cover type, let it show how your work has evolved this year.
WHAT
The Sample Album. This sets the tone for all future album sales. It’s the example that gives your clients an understanding of how their memories (your photos) can feel in print.
The Discount. From January 8 through February 5, sample albums are 40% off and sample matted products are 20% off. Discounts that only come around once a year. Use code 2024SAMPLES at check-out.
WHY
Add to Your Income. Albums can easily add $40k or more in revenue annually. When your time feels limited, booked with shoots and editing, you can always look to products for supplemental income. The options are endless and instantly add value to your offerings.
Sell the Experience. Don’t try to sell an idea, sell the real thing. What you hand your client is what they’ll buy. Let them feel the album, experience turning the pages, the album tells the story.
Broaden Your Reach. This is a product for passing out. An effective way to reach more clients is to leave sample albums with venues and vendors so they can recommend your work with tangible examples.
HOW
Use Your Favorites. Most of the work is already done. You have the content, now it’s time to curate it. A couple options we recommend are to pick a favorite wedding (or shoot) you’ve done OR create a collection of all your favorite work to showcase, then simply have it flow into an album format.
“But I Don’t Have Time.” That’s okay, we can help. If you’re not looking to design your own album, we offer in-house design services starting at $49.
“But I Don’t Know Where to Start.” Contact our team. You can reach us by phone, email, and chat. For in-depth conversations, we’re also available for video calls by appointment.
